firstSTREET is the leading direct marketer of innovative products for Boomers and Beyond in the United States. Our products are advertised in virtually all of America’s major consumer magazines, and marketed to our house file of over 2.5 million customers (average age—65) via our monthly catalog. Additionally, our award winning web-site attracts over 2.0 million visitors per year…..ranking it as one of the top ‘Boomer and Beyond’ destination sites on the internet. Finally, our status as the preferred product vendor for RL.TV, America’s fastest growing TV channel for baby boomers, enables us to provide unparalleled product integration and advertising opportunities.

The basis of firstSTREET’s success in marketing to boomers and beyond is our in-depth understanding of their wants/needs, and our ability to develop a persuasive selling message that is then delivered via the appropriate, ‘targeted’ marketing mix. Our ads are tested using focus groups, selected print publications, and email. Results are benchmarked versus our extensive data base of past product introductions, allowing us to accurately predict a product’s potential for success.

Recent brands created:
Jitterbug™
Archimedes Bath Lift™
TV Ears™
Slip Resist Shoes™
Spira Shoes™
LP Saver Phono/CD Recorder™
Balanced Spectrum Ultra Lamp™
HeartStart Defibrillator™
Rogue Wallet™
Dialogue Speaker™
Novel Reader™